Sam specialises in junior coaching for kids between 8-10 years. “My approach to coaching is built around mentorship, development, and long-term progression.
Having spent two years in the academy system at Southampton FC, I experienced first-hand what high-level standards look like — the discipline, mentality, and tactical understanding required to compete in a professional environment. I’ve been playing football since the age of five, developing my game in England and now continuing my journey here in Auckland at club level.
My coaching focuses on building strong technical foundations, intelligent positional play, and — most importantly — the mentality needed to separate yourself from the average. Confidence, resilience, decision-making, and professionalism are traits that can be trained, and I place a strong emphasis on developing them.

What I enjoy most is seeing genuine progression. Helping players grow not just in ability, but in understanding and self-belief, is what drives me as a coach.